The 4th 'Future Korea Report'
'Conditions of Happiness: The Future of Family'
¡Ý Date: 2006.2.15 0730-0830
(Live)
¡Ý Location: Grand Hyatt Seoul
¡Ý Co Production: 
¡Ý Sponsor: Ministry of Gender Equality and Family
¡Ý Participants: approximately 450 from various fields
- Program objective
<Why is it ¡®Happiness?¡¯>
Considering the fact that birth, education, and work
is the basic components of life, Korea is now facing serious
problems in all three components, resulting in decrease
of life quality, as we have shown in previous ¡®Future Korea
Report¡¯
According to the survey that SBS and Korea Gallup had conducted
in beginning of the year, life satisfaction rate has been
decreasing rapidly for last 5 years.
Although Korea is now expecting to be top ten in size
of the economy, quality of life indicators from UNDP rank
Korea as world¡¯s 28th. From the ¡®World Value Survey¡¯ research
of Professor Ronald Inglehart and his team from University
of Michigan, Korea ranks 3rd tier along with Uganda relevance
to subjective happiness.
Related to this research, Professor Ed Diner had found
through international comparison that there is a change
in increase rate of happiness nearby national income of
$10,000, that it does not positively relate anymore instead
people require more happiness.
Experts say that this finding is also reflected on
recent trend of companies adopting theme of ¡®Happiness¡¯
to their management.
Therefore in the 4th ¡®Future Korea Report¡¯ 2006 we
concentrated on more specific and practical issues on ¡®Happiness¡¯.
OECD Secretary-General Donald Johnston says that measuring
level of nation development by GDP is on its limit, therefore
we are now developing GNH (Gross National Happiness) indicator.
He actively participated on the 4th ¡®Future Korea Report¡¯.
(SBS has chosen its catch phrase "Go together to Happy
Korea" for year 2006)
<Why is it 'Family?'¡¯>
Rothwell and Cohen from U.K. who had organized indicator
for happiness had found through experiments that ¡®Personality¡¯,
¡®Existence¡¯ and ¡®Higher Order¡¯ is the factors that determines
happiness.
They have concluded that ¡®Existence¡¯ factors that is, human
relation, health and wealth, are the most important of all
and therefore recommends to spend time with family, friends
and for him or herself.
Also according to survey, SBS and Korea Gallup had
conducted, in social aspect job ranks top on factor of happiness,
and in personal aspect it is family affiliation.
However because of radical changes in social-economy,
family is now in danger. Form of families have also changed
that there are disputes about prospects of family, from
ones who say it will disappear to others who insist that
family affiliation will ironically strengthen.
In several advanced countries as U.S., policies emphasize
¡®Family Value¡¯ as basis for the society and the source of
personal happiness. These policies are in consideration
of population changes and financial matters.
So therefore the 4th ¡®Future Korea Report¡¯ with in
cooperation of OECD, government, and experts, insists to
set year 2006 as the origin year of happiness, and promote
quality of life to be the main objective of Korean policy.
- A meeting for the announcement of a report programs
-- 
1. Opening speech: Ahn Guk-Jung
¡°Are You Happy? Way to Happy Korea¡±
2. Gratitude Speech
3. Keynote Enrico Giovannini, Chief Statistician of
the OECD
¡°Why is it Happiness?¡± trends of advanced countries
toward well-being nation
------------------------
4. Report on "Conditions of Happiness : The
Future of Family"
(includes video clips and
speech)
by Duwon Suh, Chief Director,
Future & Vision Desk, SBS
and Sanghyup Kim, Deputy Director,
Future & Vision Desk, SBS
Conditions of happiness: the future of family (includes
video and special speeches)
4-1 Why happiness, conditions of happiness and family
4-2 Family crisis and the future
4-3 Government and corporation for family oriented
society
4-4 Well-being Korea proposals and SBS indicator
of happiness
5. global review: Allon Carlson World Congress of
Families
-----------------------------
6. Opinions: Government, corporations, Experts, representative
of citizen.
7. Comments and conceptions on policy: Representatives
from government
- Broadcasting schedule related to happiness
1. 'Future Korea Report' presentation
2006. 2. 15. 0730-0830 Live (rerun within 1 week)
2. Special series talks: What is Conditions of
Happiness?
(Giovannini OECD chief statistician, Jang Ha Jin Minister
of Gender Equality and Family, Allen Carlson World Congress
of Families)
3. 8 o¡¯clock NEWS
Near around the presentation of ¡®Future Korea Report¡¯,
there is special series on 8 o¡¯clock news. First part is
about ¡°Conditions of Happiness and Well-being countries¡±
prepared by studies from major countries. Second part we
study cases on ¡®current status of family crisis.¡± Last part
we develop solutions.
(As for the first part, 8 o¡¯clock news broadcasted special
series from 1 Jan. to 7 Jan. on the theme of ¡®Go Together
to Happy Korea¡¯
4. Documentary film
Relate to ¡°SBS Special¡± on every Sunday night, we
focus on making fine piece of documentary film through horizontal
integration. Not only within news department but to the
extent of whole company, we are making every effort to develop
various programs to embed SBS with 2006 origin year of happiness
to the viewer¡¯s mind.
5. Social communication through happiness indicator
and happiness representative
In cooperation with OECD and Ministry of Finance and
Economy, SBS surveyed on happiness rate of Korean and developed
SBS happiness indicator. (Surveyed with Korea Gallup)
Also there is plan to designate 100 opinion leaders as happiness
representatives to promote happiness and for search of family
and happiness friendly corporations.
